Social media websites such as Facebook and Twitter are used by millions of individuals everyday to communicate and keep in contact with family, friends and acquaintances. Because of the millions of people who use these sites everyday, social media can also be of great use to businesses and organizations within the private, public or social sectors as such sites can help increase an organization's reach and spread its message or product quickly.
Our project focuses on how to effectively use websites such as Facebook and Twitter in public health practice. Specifically, we are working on the conceptualization and implementation of a social media forum and platform that will be a tool for reducing mental health stigma. We seek to do this by engaging people in discussions about behavioral health through the Scattergood Foundation's Facebook and Twitter pages. In developing and implementing the Scattergood Foundation's social media plan, which we have been doing going back to July 2012, we have learned many lessons about the use of social media in the social sector.
Feel free to download the document below that describes the lessons that we have learned in developing and implementing the Scattergood Foundation's social media strategy, in addition to how such lessons will help us in our future careers!